The Church of Jesus Christ of Latter-day Saints has launched an impressive Christmas initiative online that centres on the reason for the season—Jesus Christ.
“All of our messaging is focused on helping people understand that Mormons are Christian,” explained Ron Wilson, senior manager for Internet and advertising for the Missionary Department. “Mormons do participate in Christmas and worship Christ.”
This Nativity video is part of the Mormon.org online Christmas initiative:
The initiative is similar to one launched in 2011 called “I’m a Mormon,” which sought to break through stereotypes about the LDS faith by better informing people. The same principle applies to the Christmas initiative, stated Greg Droubay, director of media at the Church Missionary Department.
The Church uses all types of media, including video, audio, websites and advertising, to share messages and invite others to learn more about Jesus Christ, and Droubay said these messages are part of that effort.
“We hope through our effort ...that we are able to reach tens of millions of people in this country and throughout the world and provide an opportunity for them to reflect on His birth,” he said.
The media initiative includes interactive and static billboards, advertising on buses and on the Internet, and even taxicab toppers. The ads emphasize a Christmas season centered on the Savior, family, love, service, and worship, and refer people to mormon.org, where they can learn more about the Church and the gospel.
At mormon.org/christmas, individuals can download free Christmas music from the Mormon Tabernacle Choir, request a free Bible, download the Bible Videos app for Android and iOS, chat with a member of the Church, or request a missionary visit.
The site offers free Christmas e-cards that depict key events surrounding the birth of Jesus Christ. The Christmas story can be shared with family and friends through these cards, which can be posted on Facebook, Twitter, Pinterest, and Google+.
Church leaders teach that worshipping Christ will bring greater understanding of His divine sacrifice, especially as we celebrate Christmas.
Church President Thomas S. Monson has taught: “As we strive to become more like Him, we will have joy and happiness in our lives and peace each day of the year. It is His example which, if followed, stirs within us more kindness and love, more respect and concern for others.